Ubokia Brings eCommerce to Pinterest, More Power To Consumers


While the appeal this provides to consumers is obvious, Pine is quick to point out the advantages this brings to merchants as well. Sellers don’t need to spend millions on advertising if they’re alerted to exactly which consumers are looking to buy and are given a direct means through which to interact with those potential customers.
“These are really high quality leads,” Pine says of Ubokia users. “These aren’t people who just clicked on a link somewhere or clicked on an email, these are people that literally said ‘this is what I want to buy,’ so it’s been great for sellers.”
So why build the “Want It” button for Pinterest? According to Pine, Pinterest is a “phenomenal” discovery tool, but often lacks a means through which people can purchase items they like. Ubokia wants to bridge that gap, allowing people the post what they want to a marketplace through the click of a button.

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Created by s360 7 years 26 weeks ago – Made popular 7 years 26 weeks ago
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