During the pilot program, Penguin will make its eBooks available to the libraries for one year with renewable terms, and library patrons will be able to access the collection remotely utilizing their personal devices, including PCs, iOS (iPhone, iPad, iPod Touch) Nooks and Android devices. [Our emphasis] Penguin content is expected to be available to all 3M Cloud Library customers by the end of the year.Read more »
Published scoops - search engine optimization
Remember that content marketing is all about three things: attracting and arousing interest in the reader or viewer, building relationships with bloggers or other webmasters, and drawing in attention to your own website through new backlinks and social shares. Penguin won’t cause you any grief if your webpages are being linked to naturally by influencers from across the internet. In fact, Penguin will probably help your cause by keeping SEOs ranking a bit lower.Read more »
Anchors bug fix
Keyword stuffing classifier improvement
More authoritative results
Improvement in a freshness signal
No freshness boost for low-quality content
Improvements to how search terms are scored in ranking
If I had to guess, these and maybe more, are all related to the Penguin update.
Here are some more that I find important but wouldn't specifically related to Penguin, Panda or others:
We actually changed the way that we do SEO in terms of off-page SEO about a year ago, predicting that this kind of update would get rolled out. With our clients now, as long as the on-page is optimized properly and there are a few links going in using commercial terms, then we basically just build up the authority and the trust of our client website.Read more »
Remember, these are the links that Penguin loves to munch on :
On low quality sites (low PR)
Over-optimized exact anchors
Too many exact anchors over branded terms
We are going to look at Analytics to determine when the date happened, to determine which keywords dropped, and then we’ll investigate using OSE/Majestic and Excel.
The rumblings don’t seem to be heavy enough to suggest anything too “jarring,” so he may be right on the data refresh. Or it could simply be something else entirely. Google makes changes every day.Read more »
My answer for now is to plough on regardless, but trying to be more aware of all elements of those that read what I put out into a public space. It won’t work for everyone – they have the option to unfollow me if that is what they prefer, but I hope that won’t be necessary. I’ll trust that people will continue to see value in some of the tweets that I post that interest them specifically, but filter out the rest in-betweenRead more »
Use the Search Engine Keyword Position Tool to check the search engine result pages of Google, Yahoo, and MSN to see what position your site holds for a particular keyword phrase.Read more »
Why Google SERPs Monitoring Matters?
Tracking your website's positions in Google SERPs regularly enables you running your SEO campaigns effectively, i.e.:
Check out if your website appears in Google SERPs;
Check out if your website appeared in Google SERPs ever before;
Get to know how your latest changes influence your site's positions;
Stay up-to-date with Google algorithm changes;
Monitor how these changes affect your and competitors' sites rankings;
Take timely measures on improving of your website's rankings;
Track competitors' positions;
Basically, a link from another website pointing to yours would count as a vote for that website, having many incoming links to your website would show that it is popular and would positively increase your search engine ranking. PR is a score out of 10 but it is no longer determined in such a simple manner. There are now thousands of factors that we aren't told about that affects the SERP. For example, having incoming links from relevant sites is a plus compared to links coming in from spam sites which would give a negative impact on rankingsRead more »
First, choose one word or phrase that describes the focus of that page. Users are more likely to search simple and recognizable words or phrases. There are several sites and programs available to find the best words or phrases to use. Some of these sites include Google AdWords, Wordtracker's Free Tool, Google Suggest, Good Keywords or Keyword Discovery. Selecting the right keyword to use throughout your site is very important.Read more »
If you're not familiar with this concept; Google Instant is designed to make the search engines work for you. It was developed to help people find their results faster, without all the useless information at the top of the results page. Actually there are several different benefits, which includes Google actually predicting what you're going to type.Read more »
A while back, I wrote an article about how to choose an SEO that covered some ways to avoid black hat and otherwise shady SEO companies and consultants. I left a lot of things out, so now seems like a good time to throw a few more out there.Read more »
It is a fact that nowadays people rely highly on the internet when they want any kind of information. Gone are the days when you have to make phone calls, spend hours browsing the books at the library or asking around just to get the information that you need. Today, all the information that you need is literally at the tip of your fingers. All you need to do is type the information that you need at the search field of your favourite search engine and within a matter of seconds, you have all the information that you need.Read more »
Many people do not consider SEO until after they designed their website and chosen their domain name. However, an SEO company will tell you that both website design and domain name are key factors to consider when creating your new site. Finding out which key terms are going to bring in the most relevant traffic is one of the things that an SEO company will do for you. This means you can choose a domain name that will not only suit your business but it will well bring in the right kind of visitors too.Read more »
Marketing is one thing that companies the world over should take into account when doing business. You can have the world's best product or you could be able to provide the finest service around, but if no one knows that you offer it, then what good will it do a seller and a buyer? For this reason, entrepreneurs since the beginning of time have resorted to a variety of ways to make themselves known to potential customers.Read more »
While there are many ways in which you can promote your online business to your prospects, you will find that the most effective method is by ranking in the top ten positions of all the major search engines. In fact, your best bet is to rank within the top five positions if you are looking to get decent qualified traffic to your site. In order to achieve this, it is important to have a good understanding of search engine optimization.Read more »
If properly researched, the implementation of long tail search terms can be a lucrative tactic in SEO. Generally the more specific a search query is, the easier it is to rank for it if your content mirrors that of the search. For this reason, frequent long tail search rankings can be beneficial to online marketers, as the length of the query is generally relative to the specificity of a want or need. There are many more possibilities when it comes to long tail search terms then there are short keywords or phrases, they just need to be found.Read more »
A web design should be compatible with several marketing and promotional activities that can be done through manipulation of the content on the website. Through CMS, websites can fully enjoy the benefits of SEO in order to gain higher page ranking which can ultimately put the business on the front. An efficient marketing plan can be strategized with the help of websites that can increase the benefits greatly.Read more »
What is SEO?
Search Engine Optimization is all about empowering your website so that search engines like Google and Bing, can find your site immediately and rank you at the top pages.
SEO enables you and your business to rank higher in search engines and thus, helping you to increase your Return on Investment (ROI) and in your business' success.
Now, SEO services are usually expensive but it is really cost-effective. Aside from the fact that SEO is your very own advertisement that's online 24/7, it also acts as your ticket to Google's search results first pageRead more »