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Ecommerce sites fall short in UK

http://www.warc.com

A 57% majority of the sample typically made purchases from a few favoured websites, while 40% tended to opt for whichever merchant offered the best prices.

Respondents stated that easy navigation was the most important feature of these sites, with 92% citing this matter. Effective product search facilities logged 89% on this metric.

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Created by s360 4 years 29 weeks ago – Made popular 4 years 29 weeks ago
Category: ecommerce   Tags: